Give Your App a Personality

A truly amazing app needs to have it’s own personality.  It can’t just be an amalgamation of the default iOS buttons and random graphics you made in iPhoto – it needs to be cohesive, attractive, and the sort of app your target market would want. To...

The 2 Business Models of App Companies

Every app business operates using only one of two models – either the Long Tail, or the Flagship. These models can be used to target any type of audience (niche, or the general population), but themselves remain the same.  The business model that is best for you...

Using Early-Stage Customer Feedback

We spoke previously on the importance of early-stage marketing, but you don’t have a huge audience built yet… and even if you did, you’re not sure what to do with it.  What is there to tell them?  Your app isn’t out yet, so they’re really...

6 Places To Look for Funding

So you’ve decided to make your own app — but you need some way of funding it’s development. There are several costs to making an app, even if you’ve decided to program it yourself: There’s the $100 cost of an Apple Developer Account The cost of the graphics (icons,...

Wireframe Your Best iOS App Yet

This article originally appeared on Inspired Magazine.   There are some simple tips and tricks that can transform apps from just middle-of-the-market designs to winning, intuitive experiences which are successful on the iOS store.  These tips lie with the first...