Technical Writing

Building an Online Community, Part 3

LEVERAGE YOUR COMMUNITY Once you’ve got an online audience, it’s time to actually get that audience working for you through interacting with it.  If you don’t interact with the audience you’ve built, it will wither away and become nothing – interacting with your...

Building an Online Community, Part 2

HAVE A GOAL Make sure to have a clear goal in mind when you are building your online community.  For someone who already works another job, maximizing every minute you spend working must make a difference.  You know what benefits you want from your community –...

Building an Online Community, Part 1

One of the things that takes an app experience from good to great is having a great online community.  This can mean many things, from giveaways of related contents, featuring users of your app, or having a well-documented support portal  Users can then interact with...

Give Your App a Personality

A truly amazing app needs to have it’s own personality.  It can’t just be an amalgamation of the default iOS buttons and random graphics you made in iPhoto – it needs to be cohesive, attractive, and the sort of app your target market would want. To...

The 2 Business Models of App Companies

Every app business operates using only one of two models – either the Long Tail, or the Flagship. These models can be used to target any type of audience (niche, or the general population), but themselves remain the same.  The business model that is best for you...

App Analytics You Need

There is a lot of important data which the app store won’t collect automatically for you. Apple will tell you how many people downloaded your app and how much money you made, but that’s about it. Luckily, the free market has created a lot of solutions in the form of...

How To Make a Website For Your App

When making an app, one of the most obvious things you’re going to need is a website.  One of everyone’s first concerns when making an app is asking, “What does it take to make a website?” Actually, having a website isn’t even technically necessary.  Your app already...

Make Money by Setting Your App Free for a Day

People love free stuff.  A great way to boost sales for your app for free is to set it your app free for a day.  Yes, making your app free for a day can increase dollars for the next three months. Like any other discount or promotion, if you prepare and publicize it...

How To Make a Press List

Every app developer needs to contact the press. To get started doing this, you need is a mailing list comprised of news outlets, blogs, review websites, and any media outlet with a connection to your audience.  This is the list that you’ll contact when you have...

3 Questions to Ask Your Users

We’ve talked a lot about the importance of user feedback at so far, but the topic deserved it’s own blog post. So you need to interact with your signups to validate your idea; ask them questions, talk to them about the actual problem they’re experiencing. ...